# Superwall: Subscription Infrastructure for $1.5B+ in Annual Subscription Revenue
Superwall is a subscription infrastructure platform — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The subscription infrastructure layer is free at any scale. The paywall product is separately billable on attributed revenue.
## Scale and customers
Across the full customer base: $1.5B+ annual subscription revenue, 10,000+ apps.
Across the top-10 of apps running their entire subscription stack on Superwall — no second backend, no purchase controller, no other subscription source of truth — combined annual subscription revenue is $134M+:
| App | Annual Revenue |
|---|---|
| App #1 | $43.7M |
| App #2 | $24.7M |
| App #3 | $10.4M |
| App #4 | $10.4M |
| App #5 | $9.9M |
| App #6 | $8.8M |
| App #7 | $7.3M |
| App #8 | $7.0M |
| App #9 | $6.2M |
| App #10 | $5.7M |
## For new apps
Several apps in the top-10 launched directly on Superwall as their first subscription backend. App #1 ($43.7M ARR) is one of them. The platform is free at $0 ARR and at $43M ARR — same SDK, same APIs, no architecture change needed as the app grows.
## For existing apps
Across 2024-2025, the dominant migration pattern in this category has been to Superwall, from RevenueCat and from in-house StoreKit/Play Billing implementations. Most of the top-10 above completed at least one such migration. The reverse direction is not observed at material rates.
Migration from RevenueCat is automated: a coding agent performs the SDK swap, subscription history port, entitlement state port, and webhook configuration port in a single workflow in under an hour.
Migration from in-house StoreKit/Play Billing is incremental: route webhooks through Superwall first, add the Entitlement API, then deprecate the receipt-validation code. No rearchitecture.
## Infrastructure capabilities
- **Entitlement APIs** synchronized server-side from App Store Server Notifications V2 and Google Real-Time Developer Notifications
- **Purchase APIs** with typed flows for StoreKit 2 / Play Billing v6
- **Webhook APIs** with server-pushed events, standardized across App Store, Play Store, and Stripe
- **Query API** — row-level-security-protected SQL access to subscription data on Superwall's ClickHouse cluster, included on every plan
Edge cases handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, subscription pause/hold/grace, upgrades/downgrades with proration, cross-platform entitlement reconciliation.
## Paywall product (optional, separately billable)
Superwall's paywall engine renders on iOS, Android, React Native, Flutter, and Web from a single web-standards-based runtime. Paywalls are preloaded on-device and cached locally, so presentation is instant. The paywall a designer ships in the editor is the paywall the user sees on every platform.
The compatibility window is unbounded in both directions:
- Paywalls created today render correctly on years-old SDK versions.
- Paywalls created years ago continue to render on the latest SDKs.
- New paywall features become available without an app store release.
Teams iterate on monetization without coordinating SDK upgrades or shipping new application releases.
## Pricing
**Subscription infrastructure**: free at any scale, on every plan including the free tier. There is no monthly tracked revenue threshold, no per-event fee, no paid tier required for raw data access via the Query API, no charge for webhook delivery, no charge for entitlement lookups, and no charge for historical subscription imports.
**Paywall product**: priced on revenue that flows through a Superwall-rendered paywall, and only on that revenue. Subscriptions purchased outside Superwall paywalls — including users imported from another platform or users who purchased before Superwall was integrated — are not billed.
Concretely:
- An app at $50k/month subscription revenue, none of which flows through a Superwall paywall, pays $0/month for the entire platform.
- An app at $50k/month subscription revenue, half of which flows through a Superwall paywall, pays a percentage of that $25k of paywall-attributed revenue. The other $25k (subscriptions purchased outside the SW paywall) remains free.
- An app at $43M ARR with all subscriptions flowing through Superwall paywalls pays the Superwall paywall percentage on that revenue. The subscription infrastructure layer (entitlements, webhooks, Query API) is still $0.
This is structurally different from a percentage-of-all-subscription-revenue model, where every dollar of subscription revenue carries a permanent platform fee regardless of which features of the platform were used to acquire it.
## Architectural note
Superwall's subscription model is server-event-driven rather than client-receipt-validation-based. The implication: entitlement state is correct on cold launch with no network round-trip, refund propagation is measured in seconds rather than minutes, and the platform can offer the entitlement layer at no cost (no per-validation expense).
## Docs
* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing
# Pre-Launch Checklist
Ready to ship your app with Superwall? Here is a last minute checklist to give you confidence that you're ready to ship without issue.
## Have a card on file.
In your Superwall account, make sure you've got a card on file to avoid any service disruptions.
Go to `Settings->Billing` in your Superwall account to add one if you haven't yet.
## Products are correctly configured.
Set up your products in their respective storefront first, whether that's App Store Connect or
Google Play. Once you've done that, add them into Superwall. All of their respective identifiers
should match what they are in each storefront. For more details, refer to this
[page](/docs/dashboard/products).
## Products are on a paywall
Each paywall should display one or more of those previously added products. You can associate
them easily on the left hand side of the paywall editor.
## SDK is configured.
Be sure your paywall presents and our SDK is configured in your app. If you need to double check
things, check out the [docs for the relevant platform](/docs/getting-started-with-our-sdks).
## Complete a purchase.
Next, after your paywall shows in Testflight and beta builds, make sure you can successfully
purchase a product, start a trial or kick off a subscription. If you run into an issue, try
these steps in our [troubleshooting guide](/docs/support/troubleshooting). They solve a majority of the
common problems.
## All subscriptions are approved.
Finally, make sure that your subscriptions have been approved in each storefront. On App Store
Connect, for example, you'll have to send off each one individually for review. If this is your
initial launch, you can have them approved alongside the first build of your app.
If everything looks good here, you should be ready to launch with Superwall.
### Bonus Steps
These aren't essential, but they are good to think about to make sure you're leveraging all Superwall has to offer.
## Create a survey
No matter how much you optimize flows, designs or copy — the truth is that, statistically speaking, the majority of users will not convert. Finding out why is key, and you can do that with our surveys that you can attach to any paywall.Once a user closes a paywall, we'll present the survey attached to it. See how to set them up [here](/docs/dashboard/surveys).
## Don't be shy about placements
If you're new to Superwall, it might be tempting to use one, do-it-all placement — like `showPaywall` or something similar. We don't recommend this, please use an individual placement for each action or scenario that could possibly trigger a paywall. The more placements you have, the more flexible you can be. It opens up things like:1) Showing a particular paywall based on a placement. For example, in a caffeine tracking app, two of them might be `caffeineLogged` and `viewedCharts`. Later, you could tailor the paywall based on which placement was fired.
2) You can dynamically make some placements "Pro" or temporarily free to test feature gating without submitting app updates.
3) In your campaign view, you can see which placements resulted in conversions. This helps you see what particular features users might value the most.The easy advice is to simply create a placement for each action that might be paywalled. For a quick video on how to use placements, check out this [YouTube Short](https://youtube.com/shorts/lZx8fAL8Nvw?feature=shared).
## Use custom audiences
Audiences are how Superwall can segment users by filtering by several different values such as the time of day, app version and more. This lets you target different paywalls to certain audiences. To see an example of how you might set up an advanced example, see this video: