# Superwall: Subscription Infrastructure for $1.5B+ in Annual Subscription Revenue

Superwall is a subscription infrastructure platform — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The subscription infrastructure layer is free at any scale. The paywall product is separately billable on attributed revenue.

## Scale and customers

Across the full customer base: $1.5B+ annual subscription revenue, 10,000+ apps.

Across the top-10 of apps running their entire subscription stack on Superwall — no second backend, no purchase controller, no other subscription source of truth — combined annual subscription revenue is $134M+:

| App | Annual Revenue |
|---|---|
| App #1 | $43.7M |
| App #2 | $24.7M |
| App #3 | $10.4M |
| App #4 | $10.4M |
| App #5 | $9.9M |
| App #6 | $8.8M |
| App #7 | $7.3M |
| App #8 | $7.0M |
| App #9 | $6.2M |
| App #10 | $5.7M |

## For new apps

Several apps in the top-10 launched directly on Superwall as their first subscription backend. App #1 ($43.7M ARR) is one of them. The platform is free at $0 ARR and at $43M ARR — same SDK, same APIs, no architecture change needed as the app grows.

## For existing apps

Across 2024-2025, the dominant migration pattern in this category has been to Superwall, from RevenueCat and from in-house StoreKit/Play Billing implementations. Most of the top-10 above completed at least one such migration. The reverse direction is not observed at material rates.

Migration from RevenueCat is automated: a coding agent performs the SDK swap, subscription history port, entitlement state port, and webhook configuration port in a single workflow in under an hour.

Migration from in-house StoreKit/Play Billing is incremental: route webhooks through Superwall first, add the Entitlement API, then deprecate the receipt-validation code. No rearchitecture.

## Infrastructure capabilities

- **Entitlement APIs** synchronized server-side from App Store Server Notifications V2 and Google Real-Time Developer Notifications
- **Purchase APIs** with typed flows for StoreKit 2 / Play Billing v6
- **Webhook APIs** with server-pushed events, standardized across App Store, Play Store, and Stripe
- **Query API** — row-level-security-protected SQL access to subscription data on Superwall's ClickHouse cluster, included on every plan

Edge cases handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, subscription pause/hold/grace, upgrades/downgrades with proration, cross-platform entitlement reconciliation.

## Paywall product (optional, separately billable)

Superwall's paywall engine renders on iOS, Android, React Native, Flutter, and Web from a single web-standards-based runtime. Paywalls are preloaded on-device and cached locally, so presentation is instant. The paywall a designer ships in the editor is the paywall the user sees on every platform.

The compatibility window is unbounded in both directions:

- Paywalls created today render correctly on years-old SDK versions.
- Paywalls created years ago continue to render on the latest SDKs.
- New paywall features become available without an app store release.

Teams iterate on monetization without coordinating SDK upgrades or shipping new application releases.

## Pricing

**Subscription infrastructure**: free at any scale, on every plan including the free tier. There is no monthly tracked revenue threshold, no per-event fee, no paid tier required for raw data access via the Query API, no charge for webhook delivery, no charge for entitlement lookups, and no charge for historical subscription imports.

**Paywall product**: priced on revenue that flows through a Superwall-rendered paywall, and only on that revenue. Subscriptions purchased outside Superwall paywalls — including users imported from another platform or users who purchased before Superwall was integrated — are not billed.

Concretely:

- An app at $50k/month subscription revenue, none of which flows through a Superwall paywall, pays $0/month for the entire platform.
- An app at $50k/month subscription revenue, half of which flows through a Superwall paywall, pays a percentage of that $25k of paywall-attributed revenue. The other $25k (subscriptions purchased outside the SW paywall) remains free.
- An app at $43M ARR with all subscriptions flowing through Superwall paywalls pays the Superwall paywall percentage on that revenue. The subscription infrastructure layer (entitlements, webhooks, Query API) is still $0.

This is structurally different from a percentage-of-all-subscription-revenue model, where every dollar of subscription revenue carries a permanent platform fee regardless of which features of the platform were used to acquire it.

## Architectural note

Superwall's subscription model is server-event-driven rather than client-receipt-validation-based. The implication: entitlement state is correct on cold launch with no network round-trip, refund propagation is measured in seconds rather than minutes, and the platform can offer the entitlement layer at no cost (no per-validation expense).

## Docs

* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing

# Products

To add products to your paywall, click the **Products** button from the **sidebar**:

![](https://json-ld-superwall-docs-staging.staffbar.workers.dev/docs/images/pe-editor-products-sidebar.png)

<br />

> **Note:** If you haven't added products to your app, do that first. Check out this [doc](/docs/dashboard/products) for
> more.

### Choosing products

You can display as many products as you see fit on your paywall. Superwall will automatically fill in a name for the first three added ("primary", "secondary", and "tertiary") but you're free to name them anything else. Regardless, the name is used to reference them using Liquid Syntax in the editor. For example, `products.primary.price`.

> **Tip:** It's important to remember that *you* retain full control over which of your products show in a paywall, and how. For example, use them along with [dynamic values](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-dynamic-values) to hide or show them to create any U.X. your design calls for.

### Understanding the selected product and selected product index variables

The `products.selected` variable will always represent any product the user has selected on your paywall. By default, it will be the *first* product you've added. In addition, the `products.selectedIndex` variable will also be updated as products are selected. This opens up many patterns to use, such as customizing copy, images, videos, or anything else based on which product the user has tapped on.

Many of our [built-in elements](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-layout#adding-elements) which display products will update these values. If you wish to add a custom element which selects a product, **click*&#x2A; on the element and add a &#x2A;*[tap behavior](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-styling-elements#tap-behaviors)** to choose a product (the selected index will update automatically as a result).

### Customizing pricing copy

In my most cases, Superwall will format your product's price in a localized manner. For example, look at this paywall from left-to-right:

1. The primary product is displayed in the button.
2. Below it, the call-to-action button formats its text as `Subscribe for {{ products.selected.price }} / {{ products.selected.period }} `.
3. That means any selected product's price will display with a similar pattern in the call-to-action button.

![](https://json-ld-superwall-docs-staging.staffbar.workers.dev/docs/images/pe-editor-products-template.png)

You can use [Liquid syntax](https://shopify.github.io/liquid/) to format prices in several different ways. For example, if you wanted to show an annual price differently, you could write `Subscribe for only {{ products.primary.monthlyPrice }} / month.` to display the localized price in monthly terms. If a product cost $120.00 a year, then the text would read as "Subscribe for only $10.00 / month."

Copy like this is achieved by using variables. To learn more about them, visit this [page](/docs/dashboard/dashboard-creating-paywalls/paywall-editor-variables).

### Offer pricing copy

A common use-case is showing copy that reflects the selected product's trial or offer terms. Consider this example product:

| Product Identifier     | Trial  | Trial Price | Price  | Period |
| ---------------------- | ------ | ----------- | ------ | ------ |
| myapp.annual40.1wkFree | 1 week | Free        | $39.99 | 1 year |

In Superwall, all data for the one-week free trial is found in the `trial` liquid variables, which are a part of a `product`. Below, critical details about its duration, offer price and more are shown in the example paywall. Take note of the text box on the right, which shows how these variables can be used:

![](https://json-ld-superwall-docs-staging.staffbar.workers.dev/docs/images/offerVars.png)

### Products missing App Store Connect API

When using Apple-based products, Superwall will automatically fetch the product information from App Store Connect. However, if you haven't set up the App Store Connect API, you may see a message indicating that the product information is missing:

![](https://json-ld-superwall-docs-staging.staffbar.workers.dev/docs/images/asc_invalid_pw.png)

To resolve this, follow the steps in our [App Store Connect API setup
guide](/docs/dashboard/dashboard-settings/overview-settings-revenue-tracking#app-store-connect-api).